Daily Ecommerce KPI Dashboard

How It Works

Every morning at your chosen time, your Claw pulls data from all connected

platforms, calculates key metrics, flags anomalies, and sends you a concise

daily report. One message, all your numbers, no dashboard hopping.

What You Get

• Revenue by channel (Shopify, Amazon, eBay, etc.) with day-over-day and week-over-week comparison
• Ad spend and ROAS across Amazon Ads, Google Ads, and Meta Ads
• Conversion rate, average order value, and sessions by channel
• Inventory alerts (low stock, overstock, dead stock)
• Customer service metrics (new tickets, resolution time, open tickets)
• Email performance (sends, opens, clicks, revenue attributed)
• Anomaly detection (significant drops or spikes flagged automatically)

Setup Steps

1. Connect your sales channels, ad platforms, and email tools
2. Set the report delivery time and channel (Telegram, Slack, or email)
3. Choose which metrics to include (start with the defaults, customize later)
4. Your Claw delivers the first report and you tell it what to add or remove
5. Iterate on the format until it shows exactly what you need

Tips

• Start with a tight set of 5–7 KPIs — you can always add more later
• Week-over-week comparison is more useful than day-over-day for most ecommerce businesses
• Set anomaly thresholds based on your normal variance (e.g., alert if revenue drops 20%+)
• Add a "top 5 products yesterday" section to spot trending items quickly
• The report is most valuable when it tells you what needs attention, not just what happened