Map content gaps across the real buyer journey
Many teams publish a lot but still miss the "journey glue" that moves buyers from problem awareness to conversion. This recipe maps the buyer journey to content assets, identifies gaps, and generates a prioritized content backlog tied to funnel stage.
Stitch our buyer journey to content. Output: - Journey stages + key decision questions at each stage - Existing content classified by stage (with gap flags) - Gap analysis (missing topics, formats, proof types) - Prioritized content backlog (top 15) with brief outlines and KPIs Inputs: - ICP/persona: - Primary product/service: - Top objections: - Conversion CTA(s): - Content inventory sample (URLs or list):
This is a content strategy gap analysis grounded in journey stages and conversion intent.
Pick 1–3 channels and actually stick with them
Turn channel confusion into a structured playbook: select channels, define posting cadence and messaging pillars, and set minimum viable measurement — so marketing becomes consistent instead of sporadic.
Turn transferable skills into a transition plan that actually works
44% of workers' core skills will be disrupted within 5 years (WEF). Career changers face a catch-22 — overqualified for entry-level, underqualified for senior roles. This skill maps your existing skills to a new field, identifies gaps, and builds a realistic transition plan.
A repeatable scanning, levels, and scenarios routine
Traders repeatedly emphasize routines: prep a watchlist, mark key levels, check the calendar, and define scenarios before clicking. This recipe generates a structured premarket plan.
A system so sick days don't destroy the week
Build a single-parent operations playbook: childcare contingencies, weekly planning template, support-ask scripts, and personal protection steps. Designed for the parent doing it without a safety net.