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Google Ads Disapproval Fix and Appeal Writer

aka “Ad Disapproval Triage & Appeal Writer

Restore delivery faster with policy-first diagnostics and appeal drafts

Disapprovals can come from ad content, assets, or landing pages; appeals have limits and can be delayed if abused. This recipe builds a triage checklist, pinpoints likely disapproval causes, and drafts a compliant appeal with evidence and corrective actions.

House RecipeWork9 min setup
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INGREDIENTS

🔎Web Search🌐Browser📄Google Docs

PROMPT

Help us resolve a disapproved ad. Output: - Diagnosis (ad content vs destination vs account-level issue) - Exact fixes to make (step by step) - A revised compliant ad copy option set - Appeal draft (concise, factual, evidence-backed) - Evidence checklist (what to document before submitting) Inputs: - Policy reason shown: - Ad text + creative description: - Final URL + display URL: - Business/product category: - Any recent website changes:

How It Works

This recipe prevents "random edits" and creates a systematic path to approval.

Triggers

  • Ads are disapproved; spend drops to zero
  • Landing page or destination policies are flagged
  • You need to appeal a decision without burning appeal attempts

Inputs

  • Disapproval reason(s) from policy details
  • Ad copy/creative + final URL + display URL
  • Landing page screenshots and any recent site changes

Outputs

  • Fix checklist (ad vs destination vs account-level)
  • Compliant rewrite options (copy/creative guidance)
  • Appeal draft + evidence list

Actions / Steps

  1. Capture the exact policy reason and where it applies (ad vs destination).
  2. Fix the minimum required item (URL mismatch, broken destination, restricted language).
  3. Document what you changed; prepare evidence if it's a false positive.
  4. Submit an appeal only after fixes; avoid rapid repeated appeals.

Parameters

  • Appeal "cooldown" window
  • Compliance strictness (conservative vs assertive)
  • Evidence requirement level

Tips

  • Fix first, appeal second. Appealing without fixing wastes your limited appeal attempts.
  • Screenshot everything before and after changes for your evidence file.
Tags:#ppc#compliance#google-ads#operations#troubleshooting

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